CEO's Message
CEO's Message
First and foremost, I would like to thank our shareholders for their continued support.
Since listing on the Mothers Market (currently the Growth Market) of the Tokyo Stock Exchange in September 2019, under the mission of "making work more fun and creative," we have worked toward the goal of creating a society in which as many people as possible can have fun and fully and freely demonstrate their creativity at work, where they spend a chunk of their lifetime, rather than merely seeing it as a means of earning a living.
Through the spread of smartphones, the development of the cloud environment, and changes in society, business chat has become an indispensable tool in driving digital transformation. We, as a pioneer of business chat tools, have created and built up the business chat market, and as the provider of No. 1 business chat tool in terms of the number of users in Japan*1, we have strived to create a culture of using chat tools in business.
In February 2024, we released a new medium-term management plan ending in fiscal 2026. With the extensive customer base we have cultivated thus far, and our high-value business chat platform, we have positioned BPaaS, a cloud service that provides digitalized business processes themselves, as the next growth driver.
BPaaS (Business Process as a Service) is a service that supports the digitalization of client companies by using SaaS on behalf of the clients to digitalize their entire business processes.
In corporate activities, in addition to core businesses, i.e., businesses that provide value to customers, there exist many non-core operations, such as essential accounting tasks and administrative tasks, including paying salaries to employees. To improve the productivity of small and medium-sized enterprises (SMEs), which has become a serious issue, it is essential to digitalize non-core operations and improve operational efficiency, but for many SMEs, choosing the right SaaS products from a myriad of options with different functionalities and purposes can be challenging.
We seek to streamline non-core operations of SMEs through BPaaS, so that our clients can allocate more time to creative endeavors with peace of mind and enhance the value-added of their products or services and increase productivity. We believe this will truly digitalize the SME market, where productivity improvements have halted, and serve as the key to enhancing the productivity or SMEs.
We will change our name to kubell Co., Ltd. in July 2024.*2
The name kubell embodies our desire to become a kindling (kuberu in Japanese) for the fire in the hearts of workers.
Through the name change, we intend to let the world know that we are transforming from a "business chat company" to a "platform provider that supports workers" mainly through BPaaS, and signal our commitment to our new role.
We will aim to become the No. 1 BPaaS Company for SMEs, which is also our medium-term vision set out in the medium-term management plan.
We kindly ask for your continued support and guidance going forward.
Making work more fun and creative.
- *1: Based on the survey of monthly active user (MAU) data for May 2023 provided by Nielsen NetView/Nielsen Mobile NetView Customized Report. kubell Co., Ltd. selected 44 services including Chatwork, Microsoft Teams, Slack, LINE WORKS, and Skype for the survey.
- *2: Subject for approval at the General Meeting of Shareholders scheduled to be held on March 27, 2024.