Value Creation Process

The kubell Group's Value Creation Process

Value Creation Process to Achieve Our Mission and Vision

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Examples of Value Provided by kubell

Contributing to DX at SMEs Using a Business Platform Based on Business Chat

Our medium- to long-term vision is to create "Super Apps for Business^*1" based on Chatwork's business chat, which will serve as a starting point for small- and medium-sized enterprises (SMEs). One of the key strategies to achieve this vision is our incubation strategy. This is a solution provided to users using Chatwork as a starting point, which has an unparalleled platform and user contact points, together with various exceptional internal and external DX-related services that support business. This lineup will be greatly expanded going forward. In addition, we create value for both ourselves and our partners by enabling efficiency in approaches and service provision via our robust communication channel of chat touchpoints. We will help expand DX initiatives and improve productivity at Japanese SMEs, which are estimated to number over 3.5 million companies^*2, through this unique DX advancement strategy.

Achieving Stability and Information Security Appropriate for IT Infrastructure that Supports Over 386,000 Corporations^*1

Our business chat is used as a tool by more than 386,000 corporations^*1 to replace email for daily business communication, including for confidential information. As a result, the IT systems that support our services are expected to operate stably 24 hours a day, 365 days a year. It is also expected that we have guaranteed quality and information security so that all companies can use it safely, and which protect against all kinds of information leakage and damage risks.

We have built an information security management system in accordance with international information security standards^*2. We also go to great lengths to conduct regular security audits and other measures to ensure a level of security that makes these services suitable for use by large corporations and government agencies.
These efforts allow us to provide a secure IT environment at a reasonable price to many SMEs, which face challenges in ensuring the stable operation of their IT systems and information security.

Achieving a Comfortable Workplace with Growth Opportunities and Strengthening Value Creation Infrastructure

Our mission is "making work more fun and creative." People spend over half their lives working, and that time should not be solely dedicated to earning a living. We want to create a society that enables as many people as possible to enjoy themselves and express their creativity fully. We believe that, in order to create such value, it is necessary to create an environment in which our employees, who are the drivers of value creation, can enjoy their work and express their creativity.

Therefore, we have respected the individuality of each and every employee since our founding, and have fostered a frank and open corporate culture. We are also working to further develop this culture and create an organization that is uniquely our own, centered on our mission, vision, and values.
We will focus on career and growth opportunities for our employees, and actively create opportunities for them to learn new technologies and skills, based on our belief that the growth of each employee will be the source of our dramatic growth going forward.
It is also important for employees to be able to work enthusiastically and in good physical and mental health in order to enjoy their work. As such, we have established internal systems that allow employees to choose flexible work styles that are not restricted by time or place depending on their individual life stages. This enables all employees to continue to enjoy their work creatively with peace of mind, and to achieve their own career goals, even when there are changes in their private lives and work styles such as raising children, providing nursing care, or dealing with an illness.
Through these efforts, we believe that we can maximize the value we create for society and achieve sustainable growth for our company by both attracting outstanding human resources who share our mission and business, and creating a work environment in which they can maximize their abilities and creativity.